First South-East Food and Agriculture Breakfast Hosted by Hadlow College
On 25th November 2014, Hadlow College – together with Brachers, Smiths Gore and UK Export Finance – hosted the first South-East Food and Agriculture breakfast event.
Taking place at East Malling Research Centre, the key themes of the day centred on funding and innovation but, common to all, was the concept of ‘brand’ and ‘branding’. Through contributions by Frazer Thompson, CEO of English Wines Ltd, Paul Ross, founder of the Marvellous Meat Company and Angie Curwen, MD of Kent Crisps Ltd, it was stressed that a strong brand was vital to overall success. This brand could be through an association with a region (such as Kent or Sussex) or by developing your own (as in the case of Chapel Down). However, it needs to embody everything that you do and, if done successfully, provides a key differentiator and reason to invest.
Questions from the audience – which comprised around 75 individuals formed from a mix of small rural businesses, larger multi-nationals and financial organisations, as well as businesses associated with the farming and agricultural sectors – ranged from a further exploration on the importance of brand through to the anticipated impact that crowdfunding will have on the ‘traditional’ ways of raising capital.
The event is just one of the ways that Hadlow College engages with the rural sector to ensure that its courses, qualifications and training remains relevant to the companies which will, one day, be our students’ future employers.Go Back